Tmalls research report new energy customers prefer car cleaning and modification especially car cleaning and car wrapping affordable appearance Especially Tesla customers like to modify the film In the car repair category the use of painting services by those born after is growing Subscription services new attemptworryfree economy Car owners hope to use the oneclick call mode to summon the manufacturer for doortodoor pickup and delivery services The manufacturer can complete aftersales service needs such as maintenance charging and tire replacement on behalf of the customer According to the Report September Worryfree service packages launched by car companies on the market obtain a series of
aftersales service rights through an annual subscription model BM Leads including vehicle insurance doortodoor pickup and delivery and mobility scooters car washdrivingvalet parking service coupons painting services etc The penetration rate in new car sales can reach % In the future new energy OEMs may further rely on subscription service packages to create a rights platform covering the entire life cycle of car owners Deeply integrate with car insurance expand services form an open source ecosystem connect with thirdparty resources and create growth points for aftersales business
High quality service For the new energy customer group they pay more attention to the quality of life and their education level and consumption level are relatively high They value convenience and professionalism in the service process and are more willing to pay high amounts to obtain better services Creating highquality standardized services and establishing a professional reputation can gain recognition from new energy customers Content differentiation Before buying a car Male – Prefers car usage scenarios performance reviews and test drive experiences Women – prefer to.
發表於 2024-3-13 17:01:30
