In-market targeting also works well for products/services

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Exclude Mobile Apps In-app activity accounts for a sizable chunk of the average mobile user’s time spent on their device. Mobile is great – yet not all mobile activity is great for your GDN campaigns. In fact, unless you’re targeting app users, you may want to exclude them altogether. Google places your display ads on relevant sites and while there are definitely a lot of places advertisers want to be in mobile, inside games apps probably isn’t one of them. Have you ever tried to close an in-app ad and accidentally clicked on it? If the app isn’t geared toward your target audience, there’s no reason for you to be there paying for clicks that have more chance of being unintentional or otherwise useless than not.

Use Google Web Designer for HTML5 Ads Google rebuilt its Web Designer last year, adding a ton IT Numbers of new features including improved integration with other Google products. The greatest part is the interactive, animated HTML5 ad builder. Check it out: Animated HTML 5 ads will draw in more attention and clicks vs. static image ads alone. 4. Target In-Market Audiences & Specific Demographics In-market audiences and demographics targeting are two powerful options for reaching your target audience on the GDN.







In-market audiences are people whose search and/or browsing history shows they may be in the market for a type of product or service. Someone who has been searching for “flowers” and visiting flower retailer sites could be identified as in-market for Mother’s Day gifts, for example.  with longer buying cycles. Hacking Google Display Network demographic targeting Demographics targeting can actually be layered with other targeting options to further narrow your audience, so these aren’t mutually exclusive. Further improve your CTRs and reach the most relevant people possible by using gender, age, and parental status information to segment your audience.