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In general, branding is a very difficult task, but in the digital age, I can say that it is even scarier than before, because now the number of brands and companies has increased. More companies mean more competitors. All these competitors compete with each other to collect followers and dominate social media and Google. Among these, some of them who are almost at your level will become your main competitors. That's why your site should be branded and designed with the program. This time I want to tell you like a story. The story is that we have a website and a logo. I want to tell you how they get married. Your site is your first line of defense against other companies in Tehran, if not the whole world. Many people think that they should advertise their brand as much as possible, so that it catches your eye when you enter. But please don't do this. Or maybe you want to be different.
But please don't do this either. There must be a reason why almost all designers telephone number list put their logos on the top left side of the site, and this reason goes back to the topic of our article, "Visual Hierarchy". Visual hierarchy is part of cognitive dominance theory. Human brain likes to take the easy way and only think about easy things. Western scientists researched how the human brain works and found the hierarchy of brain functions based on their ease and introduced their patterns. These patterns are considered standard and cannot be questioned. Of course, this research was done on western cultures and maybe our eastern brains work differently, but since no systematic research has been done, we assume that they are the same. For example, based on the function of the brain, the pattern of the way a person looks.
When you enter a site that does not respect this hierarchy, your brain quickly scans it and tells you that this site is not worth your time. Horizontally, in English, the text is read from left to right, and vertically, in all cultures, it is read from top to bottom. Poynter Institute has researched how people scan a page and has come up with two patterns that all people follow one of these two patterns. One F pattern and one Z pattern. If someone uses the F pattern, it means that when scanning the screen, his eyes will move like F, and if he follows Z, it means that his eyes will move like Z on the screen. Of course, in both patterns, the eye starts to move from the left side and the upper part. That's why they put all their logos on the top left corner of the screen. This permanent location of the logo has another reason, which is for people who always open 45 tabs together, like me.
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發表於 2024-2-18 13:42:16