Example of a Google Ads ad Google

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A call-to-action that is used pointlessly and is ultimately only used to achieve the highest possible number of characters can appear flat and miss its goal. In addition, Google is currently playing a lot with the display of ad extensions. Google often includes ad extensions such as “extensions with additional functions” or “snippet extensions” in the ad text. This makes the text appear somewhat cut off. An example: If a call-to-action were included in this ad, the ad text would appear a bit choppy: Ads ad without call-to-action but with raised snippet extensions. Here, too.


I have a direct example of ad texts with a classic call-to-action compared to ad texts without Special Data a classic call-to-action. The following applies again: Our goal is to be able to draw conclusions from this evaluation as to whether a call-to-action has a beneficial effect for this specific company and its products or not. In our case, the call-to-actions actually have a less positive effect: the click rate, conversion rate and impression-to-conversion rate are better for ad texts without call-to-action. Table with values Overview: Comparison of texts with call-to-action compared to texts without call-to-action Bar chart with click rate.




Click rate for texts with/without CTA Bar chart with conversion rate Conversion rate for texts with/without CTA Bar chart with impression-to-conversion rate Impression-to-conversion rate for texts with/without CTA #4: Use ad extensions? Ad extensions are a great way for you to enrich your AdWords text ads with more information, significantly increase their size, and stand out from competitors. There are automatic extensions, such as the seller rating with the yellow stars. And there are manual extensions that you can activate yourself. In this screenshot you can see how different ads with many or few extensions can look.