Google recently released a new beta feature for Performance Max campaigns

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Google Adds Search Themes to Performance Max: What You Need to Know Mark Irvine Mark Irvine Last Updated: February , | Paid Search Marketing Home — Blog — Google Adds Search Themes to Performance Max: What You Need to Know Iceland Phone Number When Google first introduced its Performance Max campaigns, it set off with a goal to make advertising across all of its properties (search, display, video, Discover, Gmail, and Maps) simple to manage within one campaign type. Getting started with Performance Max campaigns is easy. Optimizing Performance Max campaigns? Well, that can be much more difficult. Luckily, called “search themes



Designed to help advertisers better target their ads with a similar keyword-inspired approach that most advertisers are used to. In this article, we’re covering what search themes are, how to create them, and how to use them the right way. Table of contents What are search themes for Performance Max campaigns? Search themes will replace custom segments based on search intent How do I create search themes? How will search themes affect my search ads? Best practices for using search themes in Performance Max campaigns What are search themes for Performance Max campaigns? Google’s fully automated campaign type allows you to control very little. You can improve your different ad assets, website, product feed, and even provide audience signals to better target your Performance Max