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to course content; food delivery platforms also need to pay attention to merchants, riders, etc. Summary: After reading this, I believe most of the readers will have this question, that is, the answers to the four questions may point to the same or contradictory growth priorities. In fact, if the answers to the above questions are the same, it means that the product has a very clear growth focus; if the answers to the questions are not the same or conflict with each other, it is actually the significance of evaluating the growth focus. Explain that the situation of each product is different, and there is no fixed method. You need to pay
attention to all factors, not just focus on attracting new products, or focus on fission. Learn from growth ideas The last step in analyzing the overall growth situation is to learn from growth ideas. That is, find your direct Hong Kong Phone Number competing products, indirect competing products, non-competing products, offline processes, etc. Collect relevant information through interviews, visits, and experiences, classify and organize it according to the AARRR model, and select growth ideas that you can learn from. Find the driving force for growth Develop North Star Indicators What are North Star indicators and why are they important? The North Star indicator is also called the One Metric That Matters or the only important indicator now. The reason why the North Star indicator is important is that after confirming the North Star indicator, it is like a beacon

affecting the company, organization, and individuals, guiding the company up and down to move in the same direction. Case: If JD.com and Tmall mentioned above use "DAU" as their North Star indicator in low-tier cities, then the entire company's resources will work hard to acquire customers. How to develop North Star indicators Step : Clarify business goals and user value - find the intersection between the two. North star goals connect business goals and user value, ultimately serving the long-term healthy growth of the business. Therefore, the North Star indicator is the intersection
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