What does a brand identity mean?

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Develop a Brand Identity It is the foundational features that make it unique, such as a logo and fonts. Your brand’s logo should follow important design principles such as color, space, form, clarity, and consistency. It should also be flexible and functional for a variety of situations and circumstances in terms of graphic design. Your logo should be able to be applied to everything from a graphic to a t-shirt, and look good anyway. The logo should also be memorable and recognizable; you don’t want to create a logo that isn’t clear or looks similar to another brand so it isn’t recognized.


Fonts are also an important aspect of brand strategy, mostly because they must stay consistent. This is something that is sometimes easily overlooked but can make a huge difference on your website or with graphics. Choose a font that is easy to read Lebanon Phone Number Data and versatile, but also has a bit of personality. e Up With a Name Your brand’s name should align with your mission in some way, tying your brand story and making it easy for consumers to understand what you’re about. Having trouble ing up with a name? Try brainstorming a few words that describe or represent your brand.





From here, think of creative ways to spin them to make them into a word people can remember. Create Your Brand Story Your brand story gives your pany depth and background in personality. It consists of your history beginning with your founding, your mission, and your reputation. Your brand story is a big part of what makes your brand unique and memorable. People want to identify with a brand, so be sure to make your story relatable.Amazon is a known platform that has been in the business for quite some time and has been enhancing its features and services according to the needs of the user.