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Taking into account that the experience is valued in the same way as a product or service, omnichannel is a smart option! is Omnichannel Marketing?Nothing is black or white. Diversity and complementarity make processes richer and more dynamic. This is what omnichannel marketing is all about.Omnichannel marketing is a strategy that seeks to provide a fluid, unified and coherent customer experience through multiple communication and sales channels.




Each touch point in the buyer journey, such Chinese Thailand Phone Number List as social media, email, website, events, physical and online stores, is considered an opportunity to interact and guide customers along the purchasing funnel. .According to a Salesforce study , 78 % of customers use multiple channels to start or finish a transaction. For this reason, it is important that you are in all of them with an omnichannel marketing strategy. In the graph below you have the information very clearchannels preferred by customersOmnichannel Marketing.





Omnichannel marketing as a high-performing strategy for all types of companies60-70% of consumers research and purchase both online and in-store across all categories. (McKinsey , 2021)88% of customers say that the experience a company provides is as important as the products or services. (Salesforce , 2022)76% of customers expect consistent interactions across departments . (Salesforce , 2022)43% of organizational leaders say that creating omnichannel experiences is one of the most challenging tasks to improve the customer experience . (Forrester , 2020)80% of consumers, on average, make their retail purchasing or brand decisions online.