|
Although this restaurant has done a lot, it has not stated the value of its products. It still expects customers to explore the "potential value", which is obviously a bit wishful thinking. So how do you make customers perceive the value of your product? For example, when Laoxiang Chicken was upgrading its brand, in refining the product’s selling points, it magnified and highlighted the -day-old native chicken and Nongfu Spring. As everyone knows about Nongfu Spring, consumers also understand the difference between native chicken and feed chicken. Perceived. In other
words, Laoxiangji does not change the physiological and Malaysia Phone Number Data functional experience of this product delivered to consumers, but it amplifies the perceived value (premium part) of this product to customers. Customers are not that complicated. They can intuitively experience the value of a product through their senses of hearing, vision, touch, taste, etc. They can understand it based on common sense and directly address the customer's real needs, making them feel that the money is well spent, and only then will the customer be willing to pay. So, when you are busy
promoting your products, have you ever stop and think about which step in marketing you are doing? Have you done marketing on the cutting edge? Rigid needs are the password for sustainable business Many people like to emphasize that the products they make are hot-selling products.summaries of the past projects of its leader, believing that Xiaocan Tea is here to harvest IQ tax. But if you look deeper, you will find that the more incomprehensible the model, the greater the opportunity. Of course, it is also high risk. For example: People can’t understand why someone would buy such a cheap product on Pinduoduo?
|
|