warehouse in North America, told Xiaguang

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News. Faced with this situation, TikTok, which has the traffic advantage of million active users in the United States, is even less likely to hand over the pie of North American ecommerce to others, nor will it give up its advantages in the domestic supply chain. The key to change is to promote the full closed loop of small stores and promote the full custody model and the development of selfoperated ecommerce business. At the end of May this year, TikTok Shop opened the crossborder


ecommerce fully managed model for investment in the Saudi and British markets, and is expected Germany Telegram Number Data to be launched in more markets. This is also considered to be an experiment for launching this model in the US market soon. According to overseas technology media SEMAFOR, TikTok will launch a selfoperated ecommerce business in the United States, shifting from the previous thirdparty ecommerce service to platform selfoperation. According to foreign media reports, Sandie Hawkins, the





former general manager of TikTok’s ecommerce business, is about to leave. His replacement will be Nicolas Le Bourgeois, a former Amazon executive, and Marni Levine, a former Meta executive in charge of ecommerce business. This is seen as a signal that TikTok is investing more in North American ecommerce business and seeking local resources and logistics support. In addition, according to Bloomberg reports, a project called Project S has high hopes within TikTok, and the project is related to TikTok's selfoperated ecommerce mall. And since May this year, there have