LP (landing page) production flow [StockSun's professional direct! LP creatio...

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The important point when doing so is to confirm the expected source of inflow. Specifically, we check things like, ``Do you assume that customers are coming to your LP from web advertisements?'' and ``Do you assume that customers are coming from SNS?'' By checking the sources of traffic mentioned above , you can decide how to design and promote your LP. For example, if you are expecting an influx from listing advertisements, it will be easy for the visible demographic to flow in, so you will need to create an LP that can appeal to that demographic. On the other hand, it is easy for potential customers to flow into SNS, so if you are expecting an influx from SNS, you must create an LP that focuses on appealing to that potential customer.

If the appeal axis is off, users who visit the LP will qu Bahamas WhatsApp Number ickly leave. In order to prevent withdrawals, we are carefully checking the expected sources of inflow. research After conducting the hearing, we will conduct research. Specifically, we use a method called ``3C analysis,'' which analyzes the ``market/customers,'' ``our company,'' and ``competition.'' The steps for 3C analysis in LP production are as follows. 1. Understand the concerns of users by investigating target needs. 2.Create a catchphrase that appeals to your concerns. 3. Conduct competitive research to find out competitors' prices and features. 4. Conduct in-house research to understand the strengths of your products 5. Decide on the content of your LP's appeal By following the steps above and doing your research, you can create an effective LP.



For example, if your service is of higher quality than a competitor's service, you can create an LP that is more likely to lead to purchase by appealing to the quality. By the way, when conducting research, we recommend checking out suggestions. For example, you can research "hair loss + 〇〇" and form a hypothesis about the user's problem based on the keywords that appear most often in 〇〇. By focusing your appeal on solutions to users' problems, you can aim to become an LP that satisfies users' needs and prevents them from leaving. Wireframe creation When creating wireframes, it is important to create wireframes that are appropriate for the user concerns and "personas" that have been identified from the 3C analysis results.